History of Pierre Bex

Our History

Created by Pierre Beroux in 1969, the company was originally a craft enterprise based in Nancy.

In 1970, production moved to the south of France, finally settling at 4 place du Portail Matheron in Avignon, in the heart of the City of Popes.

Under the name "Habbeba," the company first created jewelry, leather goods, and perfumes.

In the 1980s, several brands were created: "Mandragore" for perfumes, "Pierre-Bex" for jewelry, and "Orchidée-Noire" for the couture line. Simultaneously, the company acquired "J.Sabbagh" in Paris, which produced Haute Couture items for the collections of Yves Saint Laurent, Christian Lacroix, Christian Dior and Paul Caillol.

The company then employed nearly 60 people and was the 4th largest French manufacturer of fashion jewelry. Its productions, primarily in the Art Nouveau and Art Deco styles, are today renowned and recognized worldwide.

Explore our complete collection of original catalogs and marks.

• Bijorhca
• Paris première vision mode
• Frankfurte Messe
• Düsseldorfer Modemesse
• Münchener Messe
• Milano vendemoda
• Milano Macef
• Hong-Kong Gift and premium fair
• Baselworld (Switzerland)
• Harrogate (England)
• Singapore
• Tokyo and Osaka shows (BOCI)

Since the company ceased activity in 1992, the items available today represent the final remaining original stock. Once these handmade pieces are sold, they cannot be replaced.

The Art Deco Movement

Art Deco, short for "Arts Décoratifs," is an artistic movement that reached its peak in the 1920s and 1930s. It is characterized by geometric shapes, clean lines, and vibrant colors.

Pierre-Bex jewelry is faithfully inspired by this aesthetic, capturing the elegance and sophistication of the era. Each piece is handmade in France from original stamps, ensuring exceptional authenticity and quality.

Caring for Your Vintage Jewelry

Pierre-Bex jewelry is silver-plated with an antique patina guaranteed nickel-free, then enameled and decorated with crystal rhinestones or pearls. To maintain their original brilliance over the years, we recommend:

• Avoid direct contact with perfume, hairspray, and cosmetics.
• Do not wear your jewelry while sleeping, bathing, or during sports activities.
• Store them individually in a dry place, away from direct light and humidity.

By following these simple tips, your Pierre-Bex jewelry will remain timeless pieces in your collection.

Frequently Asked Questions